Chances are, you’re using SEO as a channel to promote your content. Blog posts tend to perform well in the SERPs (so long as they’re optimized), but how can you judge whether they’re driving maximum traffic to your site?
The answer lies within your click-through rate (CTR)–the percentage of people who see your result in their SERP, and click it to find out more.
(For example: If you get 100 impressions and 30 of those people click your link, your organic CTR would be 30%.)
However, CTRs that high are unusual. The majority of experts we surveyed said their average click-through rate for blog posts falls around the 2% mark:
